CAPSTONE                DIGITAL ILLUSTRATIONS               ADLEY RUTSCHMAN HELMET               FINE ART               OSU ATHLETICS
 
WHIM APP               FACEOUT STUDIO INTERNSHIP .              REACT POSTERS               PHOTOGRAPHY               WHITE RABBIT BOURBON
© 2019 by Maggie Taylor.

THE PORTLAND ROASTERS

For my Senior Capstone project I created a brand identity for Portland's future MLB team. The final deliverables included a brand book (print and digital), team merchandise and a one-of-a-kind jersey.

To read my essay on sports and their potential for city-wide benefit, click here.

Branding, Apparel Design, Sports Marketing

In the wake of the excitement surrounding the Portland Diamond Project, I created a brand identity, uniforms and merchandise for the potential Portland MLB team. I completed 3 months of research on the history of baseball in Portland prior to creating the brand- this research included a survey, interviews, studying a documentary on the Portland Mavericks baseball team and attending the Jolby and Friends / Portland Gear "Baseball to Portland" event. The research done acted as a guide towards deciding the best possibility identity for the team.

 

My goal for the team's brand is to accurately represent the voice of Portland- from the people who have lived in Portland for 30+ years to the newly immersed, young sports fans living in the heart of the city.

As a major league team out of portland, the roasters represent a confident and unique identity, commitment to excellence in their craft, energy behind their performance and genuine enjoyment from doing it all together.

Roasters Jersey / Hand cut, hand stitched letters on a Nike "Vapor" Baseball jersey. Canvas Roasters patch sewn on left sleeve.

OUR STORY + STYLE GUIDE

Download full research PDF here.

RESEARCH HIGHLIGHT REEL