THE PORTLAND ROASTERS

For my Senior Capstone project I created a brand identity for Portland's future MLB team. The final deliverables included a brand book (print and digital), team merchandise and a one-of-a-kind jersey.

To read my essay on sports and their potential for city-wide benefit, click here.

Branding, Apparel Design, Sports Marketing

In the wake of the excitement surrounding the Portland Diamond Project, I created a brand identity, uniforms and merchandise for the potential Portland MLB team. I completed 3 months of research on the history of baseball in Portland prior to creating the brand- this research included a survey, interviews, studying a documentary on the Portland Mavericks baseball team and attending the Jolby and Friends / Portland Gear "Baseball to Portland" event. The research done acted as a guide towards deciding the best possibility identity for the team.

 

My goal for the team's brand is to accurately represent the voice of Portland- from the people who have lived in Portland for 30+ years to the newly immersed, young sports fans living in the heart of the city.

As a major league team out of portland, the roasters represent a confident and unique identity, commitment to excellence in their craft, energy behind their performance and genuine enjoyment from doing it all together.

Roasters Jersey / Hand cut, hand stitched letters on a Nike "Vapor" Baseball jersey. Canvas Roasters patch sewn on left sleeve.

mag_edited.png
  • Black Instagram Icon
  • Black LinkedIn Icon
  • Black Twitter Icon

OUR STORY + STYLE GUIDE

RESEARCH HIGHLIGHT REEL

Download full research PDF here.
BASEBALL TO PORTLAND                PORTLAND TRAIL BLAZERS               DIGITAL ILLUSTRATIONS               ADLEY RUTSCHMAN HELMET
OSU ATHLETICS               PHOTOGRAPHY               ELTON JOHN POSTER               FINE ART               WHIM APP
© 2020 by Maggie Taylor.