Marketing Campaign, Social Graphics
ONWARD ROSE CITY
MLS CUP 2021 campaign
The Portland Timbers' 2021 postseason run was unforgettable, and ended with a MLS Cup hosted at Providence Park.
Amidst the postseason excitement ending in an MLS Cup Final in Portland, we were able to execute a full takeover of the city. The theme from the start of the postseason was "Onward Rose City"- inspired by the grit and determination embodied by the 2021 team. As they won game after game, the team paved their way to an MLS Cup Final. Portland was buzzing. The bridges in Portland lit up green and gold, fans inked logo and axe tattoos, and the local donut shops baked Timbers-themed donuts. Our team was tasked with spreading the excitement across all possible mediums.