WHITE RABBIT KENTUCKY BOURBON
A female-friendly whiskey brand in a world dominated by scotch and football.
Branding, Package Design
The empire of craft cocktails is steadily rising, and yet, research shows that women and millennials typically don't feel comfortable reaching for whiskey. White Rabbit Kentucky Bourbon is a whiskey brand with a goal of appealing to men and women alike. After all, whiskey is meant to be enjoyed by everyone.